Experience living Tyrolean tradition up close
Customs in the region
Times change and we change with them. A look at the history of Tyrol shows that the landscape and village image are subject to constant change over the years. When it comes to the people in the region, culture plays the main role – it is passed on from generation to generation. Customs and culture are very important in Tyrol. A good reason to bring customs and traditions to the stage!

Traditional charm in the Zugspitz Arena
In the midst of the reverent mountain scenery of the Tiroler Zugspitz Arena, authenticity and vibrant culture come together.
From the cultivation of the Bavarian dialect to the wearing of traditional costumes and time-honored festivals:
Tradition and lively customs are highly valued around the Zugspitze and celebrated in numerous events with a great deal of warmth and love for the region.
Traditional festivals, folklore evenings and festivals throughout the year bear witness to a living regional identity in the Zugspitz region.
Mountains in flames
Every year on the summer solstice, around the third Saturday in June, over 10,000 fireplaces on the Tyrolean side of the Zugspitze illuminate the mountains with impressive fire images. The longest day and the shortest night are celebrated with spectacular motifs from a wide variety of themes such as faith, culture and music. The diverse motifs of the fire artworks adorn the Wetterstein massif, the Mieminger Kette and the Lechtal Alps, and the Ehrwald-Lermoos-Biberwier valley basin also shines in a very special light. The origins of the mountain fires at the summer solstice date back to the 14th century, when the fires were used to drive away demons and evil spirits.

Lermoos cattle drive
The end of the summer is a festive time when the cows, decorated with flowers, bells and bell straps, are driven back down into the valley to their stables. After a long summer’s rest on the mountain pasture, the animals are driven from the Panoramabad through the village to the marquee at the Hochmoorexpress parking lot. The traditional festival is accompanied by regional delicacies and a convivial get-together.
Primal spectacle at the Perchtenlauf
It gets dark in winter when devils, Krampus and Perchten parade through Tyrol. The first Perchten can be traced back to the 17th century in Tyrol. With their shaggy costumes made of animal skins and large grimaces, the Perchten spread fear and terror with a hellish roar. This is based on the popular belief that they banish the demons of winter. The Perchten processions are organized and carried out by local groups or associations in keeping with tradition. You shouldn’t miss the spectacular parades through many Tyrolean communities!
Stroll through museums and churches
In the “Fascination Zugspitze” adventure world, visitors can immerse themselves interactively in the history of Zugspitze. Historical images, the highest 3D show in Europe, film screenings, a glass floor with a breathtaking view into the depths and a walk-through map are among the highlights of the Zugspitze adventure museum.
Bichlbach is home to Austria’s only guild church. It was built back in 1710 and is still a real gem today with its unique frescoes. The almost completely gilded and 10-metre high high altar is the showpiece of the listed church.
The diversity of Tyrol’s mountains and valleys is reflected in the traditions that have been cultivated with heart and soul. To this day, they are kept alive with great dedication.